Module · SEO
Two lines decide whether they click. You should be the one writing them.
The title and the description under it are the entire search result. This is where you set them per page, tell Google what kind of business you are, and connect Search Console so the measuring sits next to the editing.
Included on Standard and Business. $20 a month on Lite.
The words
Set once for the site, then overridden where it matters.
A template for the whole site, defaults behind it, and an override on any page that deserves its own words. So a service page you wrote in a hurry still has a title rather than inheriting a heading the site guessed at.
A page with no description of its own falls back to the site defaults rather than going out bare — which is the safety net, not a substitute for writing one.
Telling Google what you are
A restaurant is not a paragraph. It is a type.
Structured data is how a search engine learns you are a restaurant in Achrafieh with these hours and this price range, rather than a page containing those words.
Five of the seven types offered
Seven types, with the right fields each
Restaurant, store, local business, professional service, school, educational organisation and organisation. Pick one and you are asked for the fields that type actually has — cuisine for a restaurant, a price range for a service.
It is a form, not a JSON editor
You fill in the opening hours. The page emits the markup. Nobody is hand-writing structured data in a text box and hoping it validates.
This is one of the nine audit checks
Schema is worth two of the twenty SEO-health points in the audit module, and a further three in its schema block, so turning it on moves five points you can see.
Search Console, connected
The number and the fix on the same screen.
Connect Google Search Console once and the performance data comes into the dashboard: which queries reached you, and where you ranked when they did, by day or by query.
The point is not the chart. It is that the place you read the number and the place you fix the title are the same screen, so the loop closes without exporting anything.
The two switches worth knowing
One tells search engines you exist. The other tells them not to.
Both are one control, and one of them can take you out of Google entirely.
Ping the sitemap
Tell Google the sitemap has changed rather than waiting to be crawled. Useful the day you publish something you actually want found.
Global noindex
One switch that asks every search engine to drop the whole site. Correct while you are building; catastrophic if it is left on. It is deliberately a single obvious control rather than a per-page setting you could lose track of.
The whole module, for everyone
There used to be two modes, with a simple one hiding the schema editor and the Search Console panel. Everyone gets the whole module now: the technical half sits in a section that starts collapsed, rather than behind a setting somebody had to choose.
How you get it
On your plan, or add it
Included on the plans below, and purchasable on its own if your plan does not carry it.
Connecting Search Console needs a Google account with access to the property.
Before you start